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Digital Marketing interview questions and answers for freshers
Define Digital Marketing:
Digital Marketing is the way or technique of connecting with and engaging your customers or visitors through the digital platforms. The key aspects here are – connecting with, and engaging as well.
Digital Marketing makes use of numerous channels such as social media platforms, search engines and so on and taking the help of different techniques such as Search Engine Optimization (SEO), Email Marketing etc.
Which is an effective technique to increase website traffic?
To bring about a rise in website traffic effectively, one needs to center around creating referral links and to put resources into consistent SEO management. It won’t just help one attract site visitors, however will likewise help in creating and sustaining brand recognition. Nonetheless, the most vital factor is to concentrate around User Retention by offering a pleasant User Experience.
You can support your answer with an example. This question can also be a part of interview questions and answers for freshers in SEO.
Explain the broad classification of the term Digital Marketing
Digital Marketing can be broadly categorized into Inbound and Outbound marketing.
– Outbound Marketing:
A more traditional approach. Under this, a business entity continually connects with its intended target audience through promotional messaging. This comprises connecting with potential clients through digital platforms like emails, ad campaigns, calls and so forth.
– Inbound Marketing:
This term refers to winning response from audience and draw in leads/traffic to increase the volume of inbound traffic (so the name), through different promotional techniques such as SEO, Social Media Marketing (SMM), Content Marketing etc.
These were just a few of the most important Digital Marketing interview questions and answers for freshers. You can search for more…
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